“It is an absolute pleasure to work with Willa and the Firestarter team. They are expert storytellers and artists who welcome collaboration with institutional partners and put their considerable talents to work in advancing our strategic goals. The work they’ve produced for us is exceptional, beautiful, and powerful.”
Angela Paik Schaeffer, Vice President for Communications and Marketing, Trinity College (2018 - 2019)

“I've worked with Willa on a few projects and each collaboration is more fruitful than the last. She is a thoughtful and supportive storyteller, and has a unique way of extracting powerful narratives out of her subjects. When interviewees meet her it's as if they've known her forever and they immediately feel at ease sharing their thoughts and feelings. Willa is incredibly flexible and works collaboratively to make sure the work is achieving our goals. I can't wait to work with her again!”
Matt Hamilton, Senior Associate Director of Development and Alumnae Communications, Barnard College (2017 - 2019)

"Willa recently completed a video project for us here at Pine Point School, producing three videos....using the voices of the faculty and students, grades preschool through 9. We were impressed with her work at Brooks School, and after vetting several production companies, we felt sure she was the right one to realize our vision. All of us here appreciated her artful and thoughtful approach to the project, in addition to her ability to capture an authentic voice for our school. As an admissions office, we appreciated her ability to work on budget, on time, and to work seamlessly with our students and staff. Our entire community is thrilled with the result, and we anxious to work with her again on future projects."
Christopher Hibbard, Director of Admissions, Pine Point School (2016 - 2018)

“Willa is a deft and powerful storyteller whose videos for Williams have captivated prospective students, inspired prospective donors, and educated thousands about our college’s character, history, and aspirations. She’s also wonderful to work with—highly responsive to our input, resourceful with time and material, and relentlessly cheerful.”  
— Rob White, former Deputy Director of Communications, Williams College (2013 - 2015)

“The process of working with Willa was collaborative, but even more impressive was her ability to take my small idea and create a finished product that realized just what I intended. Willa's blend of strength, self-confidence, and humility made her a perfect partner, and her charm and honesty drive the success of her interviews.” — Andy Graham, Senior Consultant, Creative Portland / Designtex Surface Imaging (2009 - 2012)

“We were searching for a collaborator who could guide us through our project. We hired Willa because she understood the what and the why of our project. Her experience and expertise provided us with both compelling multimedia stories and a great design template for our project moving forward. We highly recommend working with Willa as she is the ideal collaborator.”  
— Jessica Bailey, Project Manager, NOAA Voices from the Fisheries Project (2009)