Willa Kammerer | PRESIDENT & Creative director

My passion is helping brands and institutions communicate with heart and clarity through film and video storytelling.

I work closely with our clients from project vision to final delivery, leading a team of top-notch cinematographers and editors, storytellers, composers, and designers. Our final products, whether two minutes or thirty, drive results for our clients, increasing investment and enrollment in their institutions, compelling awareness about issues they care about, and strengthening brand-individual connection. The process is collaborative every step of the way, and it’s a great privilege to create the work we do together.
If you’d like to explore working together,
please send me an email.

Willa lives in Providence, Rhode Island with her husband Greg and their rescue pup, Trooper, and travels frequently for projects, both around the country and internationally. She holds a B.A. in Italian and minor in Environmental Studies from Middlebury College (Phi Beta Kappa, Summa Cum Laude; 2007), and studied radio storytelling at the Salt Institute for Documentary Studies (2009). She is a champion for charting one's own pathway in life and taking the road less traveled. 

| For more: Willa's Personal Website



firestarter Collaborators


ALEX SUTULA | DIRECTOR OF PHOTOGRAPHY & EDITOR

Alex Sutula is a recent graduate of Bowdoin College with a degree in Visual Arts. He is currently focusing on various documentary works involving conservation, art, and community. He is based out of the wonderful Portland, Maine.   


BEN ELLMAN | STORY PRODUCER & AUDIO EDITOR

Ben Ellman is a radio producer, audio engineer, and semi-professional eavesdropper from New York City. He has worked with Pulitzer Prize Winner Ginger Thompson for the Audible Original Series The Making of a Massacre, Alec Baldwin on Here's the Thing for WNYC, and many of the major member stations around the country. His multimedia piece commemorating the first anniversary of Hurricane Harvey is currently being exhibited at The Houston Flood Museum curated by Rice University.


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JAKE DENICOLA | DIRECTOR OF PHOTOGRAPHY & EDITOR

Jake DeNicola is a NYC based Director of Photography/Video Editor. Along with his interest in visual anthropology, comes his deeply passionate and active engagement in filmmaking and music. Born and raised in Greenwich Village, Jake’s work spans from documentary film, music video, short narrative, commercial, fashion and shooting livestream music concerts for Pitchfork Tv. His own work has appeared in film festivals like, The Catskill Mountain Film Festival, The Glendale International Film Festival and the Greenwich Village Film Festival. Jake has also worked in the camera department, on productions for filmmakers Carlo Mirabella-Davis, Chris Dapkins, and Academy Award nominated documentarian, Christine Choy. Jake is currently shooting and co-producing a feature length film for legendary jazz bassist Reggie Workman. 


Kathryn Friedman | Photographer

Katie's adventurous personality is evident in her photography. Her portfolio demonstrates a romantic appreciation for the world around her and a classic understanding of her equipment. From fashion and lifestyle to portraiture and landscapes (and everywhere in between) she continually seeks that "beautiful" moment worth capturing. Katie is based in Brooklyn, NY and is the staff photographer at Elle.com. In her free time she can be found shooting competitive cycling and cruising on her bike towards the nearest beach. 


MATTHEW ZIEGLER | CINEMATOGRAPHER, EDITOR, PHOTOGRAPHER

Matt is a New York City based photographer & producer living in Long Island City. Since 2010 he has moved through the New York Yankees organization as a photo intern, an assistant photo editor, and a staff photographer. In October 2014, Matt left the organization to pursue a full time freelance career shooting photos and producing video. Matt is a graduate of the S.I. Newhouse School of Communications in Syracuse, NY and is originally from Baltimore, MD.


Suits & Sandals | BRANDING - MARKETING - ENGINEERING

Suits & Sandals is a full service digital agency located in Brooklyn, NY. The Suits & Sandals team shares our passion for innovation and growing brands through creating meaningful connections with real people through digital technology and storytelling. Experts in design, development, and marketing, Suits & Sandals solves problems through an integrated process, driving strategic efforts with both emotional and behavior data.  Our joint solutions are at once strategic, targeted, and effective, and emotionally engaging, impactful, and rooted in heart. As a team, we collaborate on projects from the ground up and build long-term partnerships with brands, offering our clients a comprehensive and holistic approach to brand storytelling.


VICTORIA NG | video creative director + Editor

Victoria is a Video Creative Director based out of New York City, born and raised in Toronto. She directs, shoots, and edits mini-documentaries with a style that is short, sharp, and shareable. Her specialty is in creating web video content that is authentic and captivating for brands.