Willa Kammerer | PRESIDENT & Creative director

My passion is helping brands and institutions communicate with heart and clarity through film and video storytelling.

I work closely with our clients from project vision to final delivery, leading a team of top-notch cinematographers and editors, storytellers, composers, and designers. Our final products, whether thirty seconds or an hour, drive results for our clients, increasing investment and enrollment in their institutions, compelling awareness about issues they care about, and strengthening brand-individual connection. The process is collaborative every step of the way, and it’s a great privilege to create the work we do together.
If you’d like to explore working together,
please send me an email.

After a decade of finding home in Italy, Maine, and Manhattan, Willa now lives in Providence, Rhode Island with her husband Greg and their rescue pup, Trooper, and travels frequently for projects, both around the country and internationally. She holds a B.A. in Italian and minor in Environmental Studies from Middlebury College (Phi Beta Kappa, Summa Cum Laude; 2007), and studied radio storytelling at the Salt Institute for Documentary Studies (2009). She is a champion for charting one's own pathway in life and taking the road less traveled, and is a proud graduate and Alumni Ambassador of the Goldman Sachs 10,000 Small Businesses program, a “mini-MBA for business owners.”

For more: Willa's Personal Website


firestarter Collaborators



Aaron is a music composer based in Los Angeles, creating soundtracks for television, film, and advertising, including recent music for “Making It” (NBC) and The Grand Tour” (Amazon), along with work for Disney, History Channel, FX, Nat Geo, A&E, ESPN, ABC, CBS, PBS, MTV, VH-1, Discovery, E!, Keurig, Billabong, Subway and more, including the documentary “American Dreamers.” His company is Chemical Music, and theme songs include work for Bill Nye The Science Guy and Howard Stern. Artist collaboration and production includes Olivia Olson (Adventure Time) and Flula (Pitch Perfect 2, Conan O’Brien). As a session musician, work includes scores by Paul Leonard-Morgan (Dynasty, Limitless, Dredd, Dawn Of War).


Alex Sutula is a graduate of Bowdoin College with a degree in Visual Arts. He is currently focusing on various documentary works involving conservation, art, and community. He is based in Portland, ME, and assists Firestarter Interactive as Director of Photography and Assistant Cameraperson.  


Ben Ellman is a radio producer, audio engineer, and semi-professional eavesdropper from New York City. He has worked with Pulitzer Prize Winner Ginger Thompson for the Audible Original Series The Making of a Massacre, Alec Baldwin on Here's the Thing for WNYC, and major member stations around the country. His multimedia work commemorating the first anniversary of Hurricane Harvey is currently being exhibited at The Houston Flood Museum curated by Rice University.



David Miller is a designer based in Chicago. His work focuses on providing tools, resources, and platforms for activists to share their personal stories, work effectively for progressive change in their communities, and fight for a more participatory democracy. David previously ran the design program at Organizing for Action, and worked as Visual and Interactive design lead at Chicago's Adler Planetarium. 



Jake DeNicola is a NYC based Director of Photography/Video Editor. Along with his interest in visual anthropology, comes his deeply passionate and active engagement in filmmaking and music. Born and raised in Greenwich Village, Jake’s work spans from documentary film, music video, short narrative, commercial, fashion and shooting livestream music concerts for Pitchfork Tv. His own work has appeared in film festivals like, The Catskill Mountain Film Festival, The Glendale International Film Festival and the Greenwich Village Film Festival. Jake has also worked in the camera department, on productions for filmmakers Carlo Mirabella-Davis, Chris Dapkins, and Academy Award nominated documentarian, Christine Choy. Jake is currently shooting and co-producing a feature length film for legendary jazz bassist Reggie Workman. 



Lauren Gaffney has developed, filmed and produced feature segments for HBO Sports, NFL Network, ESPN Films, Hulu, National Geographic, and NBC Sports. While at HBO Sports, Lauren worked on the show “Real Sports with Bryant Gumbel," where she won Sports Emmy awards and an Alfred I. DuPont-Columbia University Award for Outstanding Broadcast Journalism. Most recently, Lauren was the content producer for Hannah Storm and Andrea Kremer's Amazon Prime Video's Thursday Night Football broadcast. Lauren received a B.A. in Political Science from Brown University, and in 2018, she formed her production company LGL Productions LLC to continue her passion of storytelling for a broad range of multimedia projects.


Matt is a New York City based photographer & producer living in Long Island City. Starting in 2010, he moved through the New York Yankees organization as a photo intern, an assistant photo editor, and a staff photographer. In October 2014, Matt left the organization to pursue a full time freelance career shooting photos and producing video. Matt is a graduate of the S.I. Newhouse School of Communications in Syracuse, NY and is originally from Baltimore, MD.

VICTORIA NG | video creative director + Editor

Victoria is a Video Creative Director based out of New York City, born and raised in Toronto. She directs, shoots, and edits mini-documentaries with a style that is short, sharp, and shareable. Her specialty is in creating web video content that is authentic and captivating for brands.