Willa Kammerer | PRESIDENT & Creative director

I believe that together individuals and brands can change the world. Firestarter Interactive is a storytelling agency, a philosophy, a lifestyle born of my love of collaboration and belief that we can do more together.

Willa is a documentary and brand storyteller, specializing in film and video narrative, process, team-building and interviewing as a tool to grow insight, investment, and brand-individual connection. She believes in: ideas and self improvement, human potential, and dreaming and doing big things; in collaboration and connecting the dots, the power of network, and the magic of synergy; in heart, authenticity, and beauty.

Willa lives in Providence, Rhode Island with her husband Greg and their rescue pup, Trooper, and travels often. She studied radio at the Salt Institute for Documentary Studies and holds a B.A. in Italian and minor in Environmental Studies from Middlebury College (Phi Beta Kappa, Summa Cum Laude).  She has traveled the around the world—from Chile to Australia, Colombia to Ethiopia, Argentina to Italy—telling stories with her camera as her passport, and is a champion for charting one's own pathway in life and taking the road less traveled. 

Willa's Personal Website | Firestarter Education |

firestarter Collaborators


Alex Sutula is a recent graduate of Bowdoin College with a degree in Visual Arts. He is currently focusing on various documentary works involving conservation, art, and community. He is based out of the wonderful Portland, Maine.   


Ben Ellman is a radio producer, audio engineer, and semi-professional eavesdropper from New York City. He has worked with Pulitzer Prize Winner Ginger Thompson for the Audible Original Series The Making of a Massacre, Alec Baldwin on Here's the Thing for WNYC, and many of the major member stations around the country. His multimedia piece commemorating the first anniversary of Hurricane Harvey is currently being exhibited at The Houston Flood Museum curated by Rice University.



Jake DeNicola is a NYC based Director of Photography/Video Editor. Along with his interest in visual anthropology, comes his deeply passionate and active engagement in filmmaking and music. Born and raised in Greenwich Village, Jake’s work spans from documentary film, music video, short narrative, commercial, fashion and shooting livestream music concerts for Pitchfork Tv. His own work has appeared in film festivals like, The Catskill Mountain Film Festival, The Glendale International Film Festival and the Greenwich Village Film Festival. Jake has also worked in the camera department, on productions for filmmakers Carlo Mirabella-Davis, Chris Dapkins, and Academy Award nominated documentarian, Christine Choy. Jake is currently shooting and co-producing a feature length film for legendary jazz bassist Reggie Workman. 

Kathryn Friedman | Photographer

Katie's adventurous personality is evident in her photography. Her portfolio demonstrates a romantic appreciation for the world around her and a classic understanding of her equipment. From fashion and lifestyle to portraiture and landscapes (and everywhere in between) she continually seeks that "beautiful" moment worth capturing. Katie is based in Brooklyn, NY and is the staff photographer at Elle.com. In her free time she can be found shooting competitive cycling and cruising on her bike towards the nearest beach. 



Marina is a Russian-born Brooklyn-native, and a sonic and visual multi-platform storyteller. She believes that the marriage of sound, visuals, and story is the most wonderful kind of marriage. A current master's candidate at the S.I. Newhouse School at Syracuse University, Marina is an avid traveler, artist, maker, and podcast enthusiast. She moonlights as a Design Thinking coach, sharing her passion for storytelling while teaching innovation and encouraging extreme collaboration within start-ups and corporations alike.


Mary is a Director of Photography and Colorist living in New York City. She holds a BFA from NYU's Tisch School of the Arts. She loves to bring a naturalistic style to the projects she shoots. She enjoys shooting documentaries, commercials, fashion, narratives, and any opportunity to do what she loves. She recently shot the documentary "Dream, Girl", directed by Erin Bagwell, showcasing the stories of entrepreneurs and inspiring the next generation of leaders. 



Matt is a New York City based photographer & producer living in Long Island City. Since 2010 he has moved through the New York Yankees organization as a photo intern, an assistant photo editor, and a staff photographer. In October 2014, Matt left the organization to pursue a full time freelance career shooting photos and producing video. Matt is a graduate of the S.I. Newhouse School of Communications in Syracuse, NY and is originally from Baltimore, MD.


Suits & Sandals is a full service digital agency located in Brooklyn, NY. The Suits & Sandals team shares our passion for innovation and growing brands through creating meaningful connections with real people through digital technology and storytelling. Experts in design, development, and marketing, Suits & Sandals solves problems through an integrated process, driving strategic efforts with both emotional and behavior data.  Our joint solutions are at once strategic, targeted, and effective, and emotionally engaging, impactful, and rooted in heart. As a team, we collaborate on projects from the ground up and build long-term partnerships with brands, offering our clients a comprehensive and holistic approach to brand storytelling.

VICTORIA NG | video creative director + Editor

Victoria is a Video Creative Director based out of New York City, born and raised in Toronto. She directs, shoots, and edits mini-documentaries with a style that is short, sharp, and shareable. Her specialty is in creating web video content that is authentic and captivating for brands.