We specialize in authentic storytelling and marketing for private and public educational institutions, building school brands and growing investment and enrollment.

Our past and current clients include: 



“It is an absolute pleasure to work with Willa and the Firestarter team. They are expert storytellers and artists who welcome collaboration with institutional partners and put their considerable talents to work in advancing our strategic goals. The work they’ve produced for us is exceptional, beautiful, and powerful.”
— Angela Paik Schaeffer, Vice President for Communications and Marketing, Trinity College (2019)

“I've worked with Willa on a few projects and each collaboration is more fruitful than the last. She is a thoughtful and supportive storyteller, and has a unique way of extracting powerful narratives out of her subjects. When interviewees meet her it's as if they've known her forever and they immediately feel at ease sharing their thoughts and feelings. Willa is incredibly flexible and works collaboratively to make sure the work is achieving our goals. I can't wait to work with her again!”
Matt Hamilton, Senior Associate Director of Development and Alumnae Communications, Barnard College (2019)

TRINITY COLLEGE: Video produced for The Long Walk Societies’ November 2018 donor thank you event in New York City.

PIKE SCHOOL: A series of three Admissions videos, as well as video background montages for the homepage and throughout the website, produced Spring 2018.

SAUL ZAENTZ CHARITABLE FOUNDATION: Video released at the Education Commission of the States National Forum on Education Policy, June 2018. Also featured content by AEI.   

HARVARD GRADUATE SCHOOL OF EDUCATION: Saul Zaentz Early Education Initiative videos screened on campus at convenings in March and October, 2017. 

ST. ANDREW'S SCHOOL: Located in Barrington, RI, these videos introduce St. Andrew's Middle School and High School to prospective students and families. 

BARNARD COLLEGE: Video packages to promote Barnard's reunions 2017 and 2018.



BROOKS SCHOOL: Capital campaign video series, The Campaign For Brooks 

More information about this project in Case Studies

WILLIAMS COLLEGE: Capital campaign video series, Teach It Forward

“Willa is a deft and powerful storyteller whose videos for Williams have captivated prospective students, inspired prospective donors, and educated thousands about our college’s character, history, and aspirations. She’s also wonderful to work with—highly responsive to our input, resourceful with time and material, and relentlessly cheerful.”
                                                                                                        — Rob White, former Deputy Director of Communications, Williams College

More information about this project in Case Studies

In collaboration with Seedlight Pictures from 2010-2012, we have also worked with: 


These projects featured in Portfolio under Older Work.