WE believe in the power of authentic stories
to foster deeper understanding, 
and make the world
a better place. 

My name is Willa Kammerer, and I built Firestarter Interactive upon my belief that we can do more, together. 

With a documentary-trained approach to interviewing and narrative, we help brands and institutions communicate with heart and clarity through film and video storytelling. Our final products, whether two minutes or thirty, drive results for our clients, increasing investment and enrollment in their institutions, compelling awareness about issues they care about, and strengthening brand-individual connection. The process is collaborative every step of the way, and it’s a great privilege to create the work we do together.

Tight timelines are our comfort zone and logistics our forte. Our exacting process is the framework within which compelling stories are crafted and unfold. 

If you’d like to explore working together, please send me an email. I’d love to hear from you.

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  • Long-form documentary-style films

  • Admissions & capital campaign series

  • Videos for institutional events

  • Advocacy pieces

  • Short-form branding videos

  • Digital marketing brand ads

  • Fundraising thank you videos

  • Reunion lead-up campaigns

  • Website video backgrounds

  • Social media video packages

  • Ongoing production retainers



"Willa recently completed a video project for us here at Pine Point School, producing three videos....using the voices of the faculty and students, grades preschool through 9. We were impressed with her work at Brooks School, and after vetting several production companies, we felt sure she was the right one to realize our vision. All of us here appreciated her artful and thoughtful approach to the project, in addition to her ability to capture an authentic voice for our school. As an admissions office, we appreciated her ability to work on budget, on time, and to work seamlessly with our students and staff. Our entire community is thrilled with the result, and we anxious to work with her again on future projects."
Christopher Hibbard, Director of Admissions, Pine Point School (2016)

“Willa is a deft and powerful storyteller whose videos for Williams have captivated prospective students, inspired prospective donors, and educated thousands about our college’s character, history, and aspirations. She’s also wonderful to work with—highly responsive to our input, resourceful with time and material, and relentlessly cheerful.”  — Angela Paik Schaeffer, former Chief Communications Officer, Williams College (2015)

“The process of working with Willa was collaborative, but even more impressive was her ability to take my small idea and create a finished product that realized just what I intended. Willa's blend of strength, self-confidence, and humility made her a perfect partner, and her charm and honesty drive the success of her interviews.” — Andy Graham, Senior Consultant, Creative Portland / Designtex Surface Imaging (2011)

“We were searching for a collaborator who could guide us through our project. We hired Willa because she understood the what and the why of our project. Her experience and expertise provided us with both compelling multimedia stories and a great design template for our project moving forward. We highly recommend working with Willa as she is the ideal collaborator.”   — Jessica Bailey, Project Manager, NOAA Voices from the Fisheries Project (2009)