We are a collaborative agency specializing in documentary-driven film and video storytelling for philanthropic foundations and top-caliber education institutions. Our content compels results, educating and inspiring our clients’ audiences, building their brands, driving fundraising, and attracting new students.


WE believe in the power of authentic stories
to foster deeper understanding, 
and make the world
a better place. 

My name is Willa Kammerer, and I built Firestarter upon my belief that we can do more, together. 

With a documentary-trained approach to interviewing and narrative, we help brands and institutions communicate with heart and clarity through film and video storytelling. Our final products, whether thirty seconds or an hour, drive results for our clients, increasing investment and enrollment in their institutions, compelling awareness about issues they care about, and strengthening brand-individual connection. The process is collaborative every step of the way, and it’s a great privilege to create the work we do together.

Tight timelines are our comfort zone and logistics our forte. Our exacting process is the framework within which compelling stories are crafted and unfold. 

If you’d like to explore working together, please send me an email. I’d love to hear from you.

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“It is an absolute pleasure to work with Willa and the Firestarter team. They are expert storytellers and artists who welcome collaboration with institutional partners and put their considerable talents to work in advancing our strategic goals. The work they’ve produced for us is exceptional, beautiful, and powerful.”
Angela Paik Schaeffer, Vice President for Communications and Marketing, Trinity College (2018 - 2019)



  • Long-form documentary-driven films

  • Admissions & capital campaign series

  • Videos for institutional events

  • Advocacy pieces

  • Short-form branding videos

  • Digital marketing brand ads

  • Fundraising thank you videos

  • Reunion lead-up campaigns

  • Website video backgrounds

  • Social media video packages

  • Ongoing production retainers